Welcome to Whale Wise

Whale Wise is a collaborative research group, with the aim of promoting ocean harmony through effective marine conservation


A world in which humans and whales can thrive


We use novel techniques to monitor the impact of human activity


We engage with local communities to translate our research into action


We share our findings with the public and welcome any feedback on our work

current focus


Whale Wise is currently working towards a sustainable whale watching industry in Skjálfandi Bay, Iceland, now and for the future. By studying the response of humpback and blue whales to whale watching encounters, we aim to design a suitable conservation plan for both whales and people.

“Seeking Ocean Harmony is an immense challenge.

It is also our greatest privilege.”