OUR MISSION

We aim to promote a harmonious relationship between humans and whales through scientific research and public engagement

We study the interactions, both positive and negative, between whales and human activity. By engaging the public with this research, we strive to inform, promote and inspire marine conservation. Our ultimate goal is the sustainable, respectful use of our ocean.

We cannot skim the surface and hope to protect an entire ocean

The Whale Wise approach
Whale Wise studies whale populations using a variety of methods, in order to gain an in-depth understanding of each system. We aim to conduct and share our research in a transparent, accessible and fair way, working towards effective conservation for all. Hopefully, by incorporating these three principles in our work, we can make this happen.

We study the interactions between whale populations and human activity. Whales are under threat from our environmental disturbance, and understanding the nature of this threat is key to finding effective solutions. In particular, we are interested in allowing productive industries to continue whilst protecting the welfare and population health of marine mammals. By using novel field methods and modelling techniques, we also hope to make real contributions to the scientific community.

Our research process:

  • Identify a potential source of disturbance
  • Conduct fieldwork to document behavioural, physiological and population-level responses to this activity
  • Analyse these data to deduce the presence and extent of disturbance
  • Design solutions from these results, towards sustainable use of our oceans and protection of marine life

It is important to remember that not all human actions represent a threat to wildlife. Placing the blame on a group of people without justification is unfair and does not help our cause.

Sharing our work with the public is essential – not only to spread the word about our research, but also to allow others to provide feedback on what we do. Whale Wise should act for the benefit of others – this requires our results to be accessible to everyone.

A large part of this exchange of information involves telling stories- stories of our research, the whales and the people we meet and our future direction. To this end, we are:

  • Organising and participating in events and talks
  • Sharing our work at public science festivals and scientific conferences
  • Publishing our research in scientific journals
  • Running our website and social media accounts
  • Documenting our research through photos, videos and written stories
  • Featured in news articles, magazines and TV series

If you have any ideas or comments about our public engagement, we would love to hear from you.

Through research and engagement, our ultimate goal is the conservation and welfare of marine life – for the sake of the individual, whale populations, our future as humans and simply because it is the right thing to do. Surely, that is reason enough.

To translate our work into conservation action, our priority is to share our work with all relevant groups. For example, if we study the impacts of whale watching, we discuss our research with whale watching companies. To make a genuine and fair difference, it isn’t helpful to blame and judge others- alienation is not the answer. In this way, we hope to encourage the development of policies which can actually be followed by those affected.

Our work so far